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Josh Suggs

@joshsuggss

StreetTalk has reached 8 figures in ARR and $100M in attributable revenue.

Today we're Introducing AGC: Authentic Generated Content™.

AGC is the world's first ad that nobody knows is an ad.

Advertising has become fake:

-Celebrity endorsements became Influencer Marketing.
-Influencer marketing became "UGC"
-and now we have AI UGC...

People want to buy from other people. 71% of consumers regret influencer driven purchases. 

We built AGC to be completely different. 

How it works:

1. We record hours of footage of real people using your product. 

2. We clip these reactions into creative using our team of real human editors.

The key difference: instead of strategizing content, we shoot hours of real authentic reactions then we clips these reactions rather than the other way around.

It's @garyvee method of documenting and not creating.

So far it's working: on avg AGC leads to a 4x ROAS on new customer revenue. 

Everything in my life has lead to this moment.
In highschool I was called “an idiot ”. I was in special ed. I dropped out of college with a 2.1 GPA with full conviction Street Interviews were the future of advertising. 

I had a massive chip on my shoulder. I still do. I channel that energy into building StreetTalk. This is my life’s work.

If you’re a client, friend or supporter, from the bottom of my heart, thank you.
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